Steps In A Successful Campaign - Business Applications And Uses
Steps In A Successful Campaign - Business Applications And Uses
Do Do What The Big Boys Do
The Rule of Seven says that a prospect needs to see or hear your
marketing message at least seven times before they take action and buy from
you.
Use them in conjunction with print, radio, tv, internet, signage and
any other type of advertising
Place the device in your business on a wall or the ceiling
Avoid water near the device, the signal will not travel thru
Favor areas where people linger and lounge and check their
notifications
Make changes to make it more effective
Use the statistics in the back office to guide you in making
improvements
Display your brand and messageing
T-Shirts, uniforms and signage promoting the program is of value
Pass out a coupon in public places, at events, in crowded places
Effective on the go
Effective when parked
Check your notifications for special savings/offers
Scan to download app for savings on your purchases from area
merchants as well
Turn on your Bluetooth, Turn on your Location and check your
notifications
A Proxee can be built into any point of sale stand which makes the
point of sale stand interactive and more interesting to the public
As you can see below, Jcdecaux, one of the worlds largest outdoor
media companies has deployed a device into a bus shelter creating a very
unique interactive experience. Companies like Sony Ericsson and T-Mobile
ran interactive Bus Shelter Campaigns where the device was visible through
the poster and customers engaged to receive the message.
See below how Mars used a device to create a unique interactive
poster campaign on a busy street.